At Work
Travel counsellors work in travel agencies, hotel chains and transportation and tourism firms. Their duties may require them to:
Provide travel information to individuals and groups regarding destinations, transportation, accommodation and costs;
Make transportation and accommodation reservations using a computerized reservation and ticketing system;
Sell single-fare tickets and packaged tours;
Promote particular destinations, tour packages and other travel services; and
Provide travel tips regarding tourist attractions, foreign currency, customs, languages and travel safety.

 
Education, Training and Experience
Travel counsellors must have a high school diploma. Most recent entrants have a trade/vocational or community college diploma or certificate.

They usually require a college diploma or vocational training in travel or tourism.
They may need to obtain certification with the Canadian Institute of Travel Counsellors (CITC). This certification requires three years' experience and the successful completion of courses and examinations.
With experience, they may progress to managerial positions.

 
About this Occupation
21,000 persons were employed in this occupation in 1996, an increase of 31.8% from 1986. Over the same period, employment in all occupations grew by 13.1%.

18% of travel counsellors work part-time, compared to an average of 19% for all occupations.
87% of travel counsellors are women, well above the average of 45% in all occupations.
The unemployment rate in this occupation averaged 6.3% from 1994 to 1996, compared to an average of 6.7% for all occupations.
Average earnings of year-round, full-time workers in this occupation in 1995 were $24,800, well below the average of $35,700 for all occupations. These earnings are among the lowest for occupations at this skill level and for occupations in sales and service.
Employment in this occupation is not very sensitive to overall economic conditions and not seasonal.

Full-Time Earnings

 1995 Full-Time Earnings*
$37,900 Highest
$24,800 Average
$12,900 Lowest

* Full-time earnings of the highest 10%, the average and the lowest 10% of workers. $35,700 is the average for all occupations.

 
Looking to the Year 2001
Current labour market conditions for new entrants in this occupation are fair. Labour market conditions for new entrants will remain fair through 2001.

Travel counsellors increasingly will retrieve information on destination attractions and activities using the Internet and other electronic data access systems. They will also use computerized reservation and booking systems. This will require them to develop the appropriate skills.
Most of the increase in labour requirements through 2001 for this occupation will occur in the services sector.

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